There is a misinterpretation of the environmental concerns: We are not destroying nature, we can’t do that. Nature is the single most powerful actor in evolution history. We are destroying ourselves.
On the first day when humanity disappears from the world, nature begins to heal itself. And we need that healthy nature. The single one right thing to do is to get out of the way and allow nature to heal.
One example of the healing power of nature is Chernobyl. After the nuclear accident that occurred on Saturday 26 April 1986 the city of Chernobyl was abandoned by people and animals. There was no sign of life for years. Today, nature gushes from the walls of all abandoned buildings in Chernobyl.
Chernobyl today
We have a responsibility for future generations. We don’t have any right to consume the resources of our children to live our lives. We have to live today with the resources that were meant for today and allow nature to do its job.
We have to do our business as if we will exist in the future. That’s why we define ourselves as a garment company of the future.